Can a print ad change the perception of a brand? Can a viral campaign revitalize a troubled franchise? Can an outdoor board drive traffic to the web? If the idea is strong enough, the placement smart enough, the strategy sound enough and the execution impactful enough, you bet.
Creative concept development doesn’t happen in a vacuum. The product or service, marketing, media, culture and the consumers themselves all help shape and influence the creative.
At Publicis our goal is to create communications and advertising in the form of contagious ideas. Not just ads that are seen or heard but that ignite and change conversations.