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TOM HIRSCHAUER / PRESIDENT/PUBLICIS INDIANAPOLIS |
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When working with Tom, a Notre Dame grad, you can be sure you’ve got more than just talent on your side. Just listen for the thunderclap. Tom has been in key agency and account management positions for over 25 years, and has a particularly strong background in multistore and multimarket retail-oriented advertising and promotion for national and regional retailers including McDonald’s, Hardee’s Food Systems, Canadian Tire, Eckerd Drugs, O’Reilly Automotive and Simon Property Group. He has helped to develop brand campaigns for a diverse array of clients from retailing to B2B to healthcare/hospital and medical-device manufacturing to financial services to economic development organizations. |
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KIRK STAHL / EXECUTIVE VICE PRESIDENT/DIRECTOR OF CLIENT SERVICES |
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Heavy-hitters in the regional market don’t come around often, but we just got one in Kirk. For almost 30 years, he’s been swinging for the fences for local, regional and national clients, including Steak and Shake, Bank One, Cellular One, NCAA, Indiana Pacers and the Indianapolis Convention and Visitors Association. Kirk’s success is most notable in the areas of branding and brand positioning, integrated marketing communications planning and implementation, and promotion. Prior to joining Publicis, Kirk held executive and management level positions at MARC USA, Caldwell VanRiper and MZD. As Publicis Director of Client Services, Kirk oversees the strategic direction on all accounts while still maintaining his community involvement in numerous organizations, including Gleaner’s Food Bank, Visiting Nurse Foundation, and At Your Service Healthcare. |
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KAREN CHAKIRY / SENIOR VICE PRESIDENT/EXECUTIVE CREATIVE DIRECTOR |
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Need thinking that’s outside, inside, under, or even down the street from the box? Not a problem. Spend a few moments with Karen and her crew and you just may rethink everything, including your current agency. Karen spent almost 20 years in New York honing her craft at agencies like BBDO, Campbell-Ewald, and Partners & Shevack before returning to her roots in the Midwest. She has created business-building and award-winning work for such notable brands as Pepsi, Häagen-Dazs, A&E, Scotts, Campbell Soup, Dutch Boy Paint, St.Vincent Health System, Indiana Pacers, Bolla Wines of Italy, Fetzer and many others. Her expertise includes branding, loyalty programs, web site design, viral marketing, promotions and retail strategies. At Publicis, she oversees all creative operations and manages a diverse creative team. |
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JAY SCHEMANSKE / MEDIA DIRECTOR |
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WROA, GRP, DMA—Jay knows all of these, and many other TLAs (three-letter acronyms). You’d think so, after more than 10 years of experience in account management and product positioning at Detroit and Indianapolis media-buying firms. Jay’s worked for a variety of national clients, including Chrysler, Kmart, Dominos Pizza, Galyan’s, Indiana University, St.Vincent, Old National and Guidant. As a media strategy guru, he’s a stickler for accountability, which reflects his background in market research, consumer profiling, and audience consumption behaviors. Jay is also a proponent of alternative and new-media innovations and vows that once he gets hold of the media, a client will never go back to the old way of doing things. |
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SARA O'NEILL / CREATIVE DIRECTOR |
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Sara began her career as an art director working for Kirshenbaum, Bond and Partners in New York. She cut her teeth on brands like Snapple, Olympus Camera, Citibank, KEDS and Stella cheese. After learning the ropes of advertising, she returned home to Indiana, where she was quickly snapped up by Publicis. Since coming here she has helped shape the look of almost every client in the shop. Her work for St.Vincent Health System has set the standard for healthcare advertising throughout the state, winning numerous awards—and more importantly—filling beds. Her incredible eye and strategic thinking have also helped craft work for Simon Property Group, Indiana Pacers and Hoosier Lottery. |
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MARGO SCHMIDT / ACCOUNT SUPERVISOR |
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If it can’t be done, call Margo. She makes the impossible happen on a daily basis and has done so since she began her career. From coordinating international accounts like Wendy’s and Hardee’s to branding, growing and rolling out products like PURELL® and PROVON® for a national consumer market, Margo knows how to pull off miracles. Margo’s ability to work with—and motivate—numerous people, committees, departments and divisions has helped every client she has worked with surpass their own expectations. Since coming to Publicis, her strategic thinking, marketing saavy, passion and commitment have helped St.Vincent Health System become the brand leader in the fiercely competitive Indianapolis market. |
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