 |
||||
|
|
 |
METHOD |
| Regional and local media relations |
|
MARKETING CHALLENGE |
| Conner Prairie planned to launch a major new interactive exhibit that included a tethered balloon ride. The exhibit recreates the first air-mail delivery by the U.S. Postal Service from Lafayette, Ind. bound for New York. Conner Prairie wanted to inform media of the new exhibit and create publicity around its opening in June 2009. |
|
RESPONSE |
| In March, Publicis began pitching long-lead general consumer media, websites, blogs and travel publications. Publicis arranged local media interviews for Conner Prairie officials to discuss the new exhibit and its relevance to Indiana history and early flight development. Regional and local media pitching continued until opening weekend, through phone calls and the distribution of digital and traditional media kits. |
|
RESULT |
| The agency helped Conner Prairie form media relationships with local editors and producers and generated $200,000 worth of regional publicity value, including placements with the Chicago Tribune Online and St. Louis Post-Dispatch among others. |
|
RELATED LINKS |
| PublicisIndianapolis.com |
|
PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
