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MARKETING CHALLENGE |
| Decatur Vein Clinic wanted to drive qualified leads for those suffering from venous insufficiency. They also needed to revitalize their brand promise: look, feel and live better. |
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RESPONSE |
| Now more than ever consumers are actively involved in directing their healthcare decisions so we utilized patient testimonials to stimulate word-of-mouth referrals. Real patients and real stories were used to communicate not only the signs and symptoms of venous insufficiency but demonstrate positive results (both physically and mentally). We focused on showcasing ultimate lifestyle benefits and how Decatur Vein Clinic helps patients look, feel and live better (reinforced the brand promise). In addition, a direct response media buying strategy was implemented that targeted specific dayparts when we knew our primary target audience is interacting with TV. |
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RESULT |
| • Total leads increased 16% the first month we debuted new creative. • Media leads increased 53% in a year-to-year comparison. • The first day new creative launched on TV was the single highest day of new leads in their history. • Direct response media buying strategy increased leads 15% from week prior and leads attributable to media communications were up 52% from week prior. |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
