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PUBLICIS HEALTHCARE EXPERTISE
Heathcare marketing is in our heritage. We have a proven track record of shaping the character and delivering results for highly-regarded healthcare brands. Our success has been driven by our credentials such as these:
• 72% of women state that advertisers don't understand them. We do. We fully understand and actually study the role women play in healthcare decision making, for themselves and their families. We've been marketing to women not only in the healthcare industry, but retail, sports, and financial services to name a few. We're able to define key insights with razor precision. This ability is kept sharp by annual, national female-based field research conducted by an on staff anthropologist dedicated to staying in touch with female decision-making trends.
• 34% of adult online users in the U.S. have connected to others or content others have created about health and wellness issues in the past year. Our leading-edge marketing strategies connecting traditional media approaches with online content have been award-winning, immensely successful and mimicked by competitors for years. We encourage you to review our case studies to see how we've effectively managed the trend of online influences in decision making.
• Correlate the contribution impact of various consumer contact points to market share at an astounding rate of 85%. Our proprietary research productTouchpoints, a holistic media planning tool which tracks the business effects of consumer communications, enables us to squeeze the waste from your healthcare advertising dollar. With Touchpoints we quantify the value and influencing impact that every consumer contact point has with your competitors and brand. We then can prioritze and correlate that data to your market share and optimize communications strategies which synergize traditional media with social media, sponsorships, word-of-mouth--virtually any touchpoint.
• Well over 100 proprietary research tools and subcriptions to data sources allow us define targets with extreme accuracy. The day of the demo is gone. Today we drill down and target utilizing sources such as Scarborough, Nielsen, MRI, MARS, Snapshots, Comscore to name only a few. Our scope and size offers clients the very latest data and resources to complement their proprietary patient data.
• Physician referral marketing is still an imperative even with the rise in healthcare consumerism. We work with clients to place compelling communications tactics in place to support referral sales efforts. We understand that physician referral success is largely based on trust and relationships, so we use communications to shorten this sales cycle, build trust, garner greater impact for high-value engagements, cross-sell and maintain loyalty.
• Understanding the vast dimensions in healthcare and the imprortance of influencers such as the payor, the distributor, the caregiver, the pharmacist, the discharge planner and so on, sets us apart. Depending on the role of your brand within the healthcare arena, we know that process mapping the key messages for all critical constituents is critically important for realizing maximum results. |
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