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2008 "ILLUMINATE THE CURE" GALA |
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METHOD |
| Collateral (invitations, signage, catalog), Print, public relations |
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MARKETING CHALLENGE |
| • Drive attendance to the JDRF’s annual black tie event gala in order to drive donations to fund research to find the cause, and more importantly a cure, for Type I diabetes and its complications. • Generate awareness of how diabetes can have a life-long altering effect on children and their families. |
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RESPONSE |
| • Featured real-life children with diabetes in order to create an emotional connection. • Developed a theme/look that was whimsical as well as inspirational. |
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RESULTS |
| • In the last two years, ticket sales have increased 72% with net donations increasing 48%. • Since 1970, JDRF nationally has awarded more than $1.16 billion to diabetes research. |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
