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INCUBATING DONATIONS AND AWARENESS FOR A BUSINESS INCUBATOR |
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PROBLEM |
| Purdue Research Park needed to maintain their awareness among key government decision makers, so that when funding for the park was under discussion, these people at least knew of the park and that it was a valuable asset to the state. |
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SOLUTION |
| Using one of the most promising companies in the park, Endocyte, Publicis created unique television and print ads showcasing the company and its impressive accomplishments in the area of targeted medicine. Television ran on Inside Indiana Business, as well as other programs where key state decision makers are the target audience. Print ads were run in business journals throughout the mid west. |
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RESULT |
| The campaign did exactly what it was intended to do. It raised awareness of the park – and made it relevant to the target through its unique blend of science and emotion. The client was extremely pleased with this campaign as both awareness of the park and donations rose greatly throughout its duration. |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
