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A ROLLING STONE MAY GATHER NO MOSS, BUT IN THIS CASE IT PICKED UP $50 MILLION.

	PROBLEM
	Other bankcard giants saw the success that Simon was having with their Giftcard and started moving in on their turf an we were asked us to help them not just maintain their lead, but actually extend it.

SOLUTION

While research showed that convenience was certainly a factor in the success of gift cards, focus groups told us what really seemed to resonate with consumers - the fear of buying the wrong gift. So, through short humorous vignettes, and set to the Rolling Stone’s “You can’t always get what you want” we showed the consequences of giving and receiving bad gifts and then showed a way to avoid those tense situations by offering an easy solution that not only eliminates risk but can be considered thoughtful as well. We got pretty creative with media too. Our geo-targeting media buys helped to extend the budget and maximum reach within Simon’s 5 to 10 mile core trading areas. On top of that our value-added media amounted to a whopping 45 percent.

	RESULT
	The results? Well, as it turns out sometimes you actually can get exactly what you want. In 2006 alone Simon Giftcard sales increased by more than 11 percent which equated to more than a fifty million dollar rise in sales.

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