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HOW WEIGHT LOSS CAN MEAN PATIENT GAIN |
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PROBLEM |
| As the only Bariatric Center of Excellence in Indiana at the time, St. Vincent wanted to get the word out that when it came to bariatric surgery, their surgeons were more experienced than any other in the state. |
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SOLUTION |
| With real life stories, designed to create emotional connections, potential candidates were targeted through an enhanced 338-CARE phone line and direct response strategy. Online media strategies, such as search word optimization were also employed since candidates frequently use the web in researching their options. |
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RESULT |
| In an increasingly competitive market, St.Vincent to this day remains the leader in both preference and awareness when it comes to bariatric surgery. Some eighty-five percent of leads come from on-line strategies, and in 2008 2,183 leads were generated. |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
