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HEALTHY HEARTS HAVE MEANT A HEALTHY $14.4 MILLION FOR ST.VINCENT |
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PROBLEM |
| You’d think that a brand new hospital, with brand new equipment would be an asset, not a detriment when it came to drawing patients. And you’d be right if it was your hospital, and not your competitors. But St.Vincent found themselves on the wrong side of this equation, with Clarian building a new hospital right in their back yard, and had to do something to shore up their cardiovascular program. |
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SOLUTION |
| In conjunction with Publicis Direct in Salt Lake City a direct marketing strategy was launched that was designed to directly target people at risk for heart disease. The offer was that of a free heart health screening – something that can cost upwards of several hundred dollars. |
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RESULT |
| It’s enough to get your heart racing heart racing. A 3.6% response rate – and it’s been consistently that for some eight years now. And if that doesn’t sound impressive consider that the return on investment was an astounding 3:1. The program was actually so successful that it’s been used to support several other of the hospitals service lines. 32% of the participants who responded to the offer eventually had downstream encounters with the hospital and in terms of revenue, that’s meant an additional 14.4 million dollars for the hospital! |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
