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GIVE YOURSELF THE RIGHT IDENTITY, AND PEOPLE WILL BE HAPPY TO GIVE YOU MONEY |
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PROBLEM |
| While the various hospitals of St.Vincent Health (Women’s Hospital, Children’s Hospital and so on) had their own strong identity within the Indianapolis community, the St.Vincent Foundation – the philanthropic arm – did not. This lack of awareness/identity was hurting them when it came to raising money for their efforts and a big fundraising season was just around the corner. |
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SOLUTION |
| Given that their hospitals already had a well-established look, a radically different look would be out of place, so instead of going big, we went nitch. By taking dominant photos of real-life patients and associates we added an emotional feel to them by turning the duotone with a blue hue – St.Vincent’s color. |
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RESULT |
| The very first year this look was unveiled, and supported with advertising, the Foundation not only surpassed their charitable giving goals, it was actually the strongest giving year in their history. |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
