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ONE GOAL: ONE MILLION DOLLARS |
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PROBLEM |
| The St.Vincent Foundation, which is the philanthropic arm of St.Vincent Hospitals and Health Services had come up with three events they were going to host that year. A golf outing, and chartable shopping event at one of the local malls and then finally, the biggie, and inaugural ball hosted by Peyton Manning. The goal was one million dollars in donations. |
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SOLUTION |
| Each event needed it’s own look. And each one was created to resonate well with that particular target audience. The golf audience would probably not be interested in a shopping event and vice versa. And then the Peyton Manning event, with a live concert from John Mellancamp, was going to be of interest to just about everyone. |
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RESULT |
| In the end, each event exceeded the number of participants they’d hoped would attend with the final event of the year – the Peyton Manning event – being the most successful of them all. So not only did the Foundation raise the one million dollars they sought, in the end they ended up raising a lot of hopes as well. |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
