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AN INCREASE OF 467% IS A LITTLE MORE THAN JUST A TINY SUCCESS |
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PROBLEM |
| While St.Vincent Women’s Hospital is by far the most preferred hospital in Indianapolis for women, with a competitor moving in nearby, the goal here was to not only help them defend their number one position, but to deliver the message that, quite frankly, St. Vincent Women’s hospital is really the only place to go for OB care, especially if you are a high-risk pregnancy. |
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SOLUTION |
| Research told us that print executions were going to be a good place to test breakthrough executions, and that the web is where the audience should be guided. Given all that, it seemed only natural that we would simply highlight the miracles that their staff pulls off on almost a daily basis and then send interested parties to the web for more information. |
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RESULT |
| What do you get when you combine research with award winning creative? Well in this case, NICU volume increased by 18% and web traffic was increased by 467% (Yeah, that’s right 467%). |
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SIDE NOTE |
| St.Vincent continues to maintain their leadership position in the marketplace and the only difficulty we experienced with this campaign was having to limit the number of miraculous stories we told. There are just so many. |
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RELATED LINKS |
| PublicisIndianapolis.com Healthcare Expertise Healthcare Case Studies |
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PUBLICIS INDIANAPOLIS / 317.639.5135 / 200 S. MERIDIAN STREET #500 / INDIANAPOLIS, INDIANA 46225 |
