Can a print ad change the perception of a brand? Can a viral campaign revitalize a troubled franchise? Can an outdoor board drive traffic to the web? If the idea is strong enough, the placement smart enough, the strategy sound enough and the execution impactful enough, you bet.
Creative concept development doesn’t happen in a vacuum. The product or service, marketing, media, culture and the consumers themselves all help shape and influence the creative.
At Publicis our goal is to create communications and advertising in the form of contagious ideas. Not just ads that are seen or heard but that ignite and change conversations.
At Publicis Indianapolis we believe every marketing plan and marketing strategy in it, should be as unique and distinctive as the brand it’s promoting. Through market research analysis we dig deep to find the things about your product or service that connect it with your current and potential consumers on both a practical and emotional level. Then we develop marketing strategies based around promoting those assets in unique, impactful and motivating ways.
When it comes to advertising, graphic design is not just about arranging objects in an interesting and pleasing manner. It’s about visual impact and communication. Whether it’s print design, web design, digital design, broadcast design, logo design or even store design, great graphic design captures and holds the consumers attention and guides the eye to exactly where we want it to go.
Perception is reality. Which makes it essential for businesses to manage their corporate communications and community relations today. A strong Public Relations program can impact employee moral, consumer perception and even create a cushion of tolerance when mistakes or missteps happen. Whether you’re communicating through corporate twittering, a company blog, paid PR or guerrilla programs we can help you maximize your efforts and results.
For many agencies, direct marketing is an afterthought. At Publicis we understand direct marketing can be an integral and essential part of any marketing and communications plan. Direct marketing can create positive brand attributes, an emotional relationship, brand loyalty and cause direct interaction with the customer.
We work with our clients to transform their business and customer relationships by developing and implementing direct marketing strategies that are:
Publicis approaches every project or campaign with measurable results in mind, so at the center of our direct marketing efforts is data analytics. We evaluate existing data, develop a pro forma analysis, project response rate and program costs, estimated revenues and profit upside to arrive at a target ROI.
The world of print production is constantly changing, so at Publicis we are constantly looking at new ways to communicate with a fast moving, elusive and time challenged customer. We can print any ink on any substrate and often save our clients money doing it. We use printing networks across the country to save them money on shipping and have even created our own online storefront for ease of ordering and inventory. From certified green printers to digital production applications that provide ways to be more personal and attention getting, from small runs, to runs in the millions, from small formats to large, when it comes to print production we’ve done it all.
Sales promotions must be an extension of a brand. They have the power to move traffic and directly influence buying decisions. Our experience includes traditional games/sweepstakes, in/on-pack promotions, and premiums. We have specific expertise in sports/event marketing as well as sponsorship development and event management for small and large events.
Optimedia believes that participation and personalization are foundational elements of emerging technology and new media. Our quest is not to simply reach consumers with a new platform, rather the strength of new technology is to deliver personally relevant content that engages them in a meaningful experience
The tactics and channels of “new media” are constantly changing… sometimes by the day… what is new today is old tomorrow. Whether it be mobile, social, digital, viral, or on demand, the premise of each step forward is much the same… create personal connections with consumers… provide interactivity… stimulate & ignite conversations… encourage participation in your brand’s dialog and embed your brand in the most receptive environments.
As we march forward with new media innovations, Optimedia will never lose focus of a critical attribute that these platforms provide… listening. It's paramount for brand communications to embrace listening far more than speaking. New media offers tremendous opportunity to insightfully understand consumers… listen to their likes and dislikes, ask questions, hear their ideas and suggestions, then tailor our offerings accordingly.
Optimedia’s philosophy is that communication should focus on individuals. Media planning concepts like demographics, psychographics and target segments, while critically important in many ways, sometimes distract from the importance of personalizing marketing.
The consumer must remain at the center of all strategic media planning efforts. For it is they who have control… control of what messages they see or skip… control of which device they view or listen to it (tv, pc, or mobile) and control of what is said in the blogosphere. Breaking through and unlocking receptivity is all about creating relevant, emotional and interactive occasions with the brand. Only by doing this, will messaging be seen and heard.
Optimedia believes that a fully integrated, platform-agnostic, approach is essential. All communications disciplines must work in harmony to provide holistic, focused executions. Media planning in today’s environment must deliver more than audience reach; it has to personally connect with individuals, engage them to participate and stimulate brand conversations.
Media buying in today’s environment of fragmented consumption and proliferating channels is no longer a commodity business of spots and dots… successful campaigns require sophisticated insights and new metrics of media effectiveness.
Optimedia’s proprietary Engagement Metrics, Awareness Models, Minute-by-Minute ratings, Receptivity Indices, Brand Experience Points, and Click2Sales optimizations are replacing old school measures of Gross Ratings Points, Cost-Per-Points, and Post Buy Analysis. Optimedia wields an expansive suite of analytical resources including all of the above and more to ensure that our client’s message is placed with exacting precision in the most meaningful environment. Ultimately, that translates into greater impact and return for every dollar spent.
In addition to great analysis Optimedia also delivers tremendous negotiating strength. Every business, large and small, is under significant pressure to wring maximum value out of every dollar. Optimedia takes a leadership position in the marketplace as part of the second largest media buying conglomerate. We’re able to leverage our wide-reaching scale to stretch your investments to their maximum capacity.
When working with Tom, you can be sure you’ve got more than just talent on your side. He takes our client’s challenges to heart and is always ready to fight the good fight in order to move them forward. Tom has been in key agency and account management positions for over 25 years, and has a particularly strong background in multi store and multimarket retail-oriented advertising and promotion for national and regional retailers including McDonald’s, Hardee’s Food Systems, Canadian Tire, Eckerd Drugs, O’Reilly Automotive and Simon Property Group. He has helped to develop brand campaigns for a diverse array of clients from retailing to B2B to health care/hospital and medical-device manufacturing to financial services and economic development agencies.
Heavy-hitters in the regional market don’t come around often, but we’ve got one in Kirk. For almost 30 years, he’s been swinging for the fences for local, regional and national clients, including Carrier Corp, Bank One, Centennial Wireless, NCAA, Indiana Pacers, St.Vincent Health System and the Indianapolis Convention and Visitors Association. Kirk’s success is most notable in areas of branding and brand positioning, integrated marketing communications planning and implementation, and promotion. Prior to joining Publicis, Kirk held executive and management level positions at MARC USA, Caldwell VanRiper and MZD. As Publicis Director of Client Services, Kirk oversees the strategic direction on all accounts while still maintaining his community involvement in numerous organizations, including Gleaner’s Food Bank and At Your Service Health Care, Inc., part of the Visiting Nurse Healthcare System.
Need thinking that’s outside, inside, under or even down the street from the box? Not a problem. Spend a few moments with Karen and her crew and you just may rethink everything, including your current agency. Karen spent almost 20 years in New York honing her craft at agencies like BBDO, Campbell-Ewald and Partners & Shevack before returning to her roots in the Midwest. She has created business-building and award-winning work for such notable brands as Pepsi, Haagen-Dazs, A&E, Scotts, Campbell Soup, Dutch Boy Paint, St.Vincent Health System, Indiana Pacers, Bolla Wines of Italy, Korbel and many others. Her expertise includes branding, loyalty programs, web site design, viral marketing, promotions and retail strategies. At Publicis, she oversees all creative operations and manages a diverse creative team.
Armed with a unique set of proprietary tools Jay can create the perfect media mix to connect you to the right people, in the right atmosphere at exactly the right moment in time. As a media strategy guru, Jay is a stickler for accountability and engagement, which reflects his background in market research, consumer profiling, and audience consumption behaviors. Add to that over 12 years of account management and product positioning experience at Detroit and Indianapolis media firms and you’ll know why Jay brings such a rare and distinctive perspective to our client’s businesses. Jay has worked for a variety of local and national clients, including Chrysler, Kmart, Dominos Pizza, Gaylan’s, Indiana University, St.Vincent, Pacers, and Simon Malls. He’s a proponent of emerging technology and new media innovation and vows that once he gets hold of a client’s media, they will never go back to their old way of doing things.